PAPER
on the front lines of cultural chaos since 1984.
afPaper_Magazine_Marjorie_Gubelmann-55_R2_mm_web.jpgDress by Oscar de la Renta.

Marjorie Gubelmann is the quintessential New Yorker. Part uptown socialite, part downtown DJ sensation, she's also a full-time mom to nine-year-old Cyrus, and in her spare time she runs Vie Luxe, a scented candle brand that she founded 10 years ago and is now sold in 1,500 stores. Her alter ego, DJ Mad Marj, can be found spinning the hits in hip East Village clubs, wearing Carolina Herrera and emeralds, or at VIP fashion shindigs for companies like Clinique, Bvlgari and Versace.

Paper_Magazine_Marjorie_Gubelmann-26_web.jpgJewels by David Webb and Van Cleef & Arpels.

My apartment is traditional with a modern twist. It is sophisticated yet lived-in and comfortable, a total sanctuary for my son and me. Some people think it is impossible to have both, but this house will show you that's not the case.

I have always lived uptown -- it is all that I know. Suddenly lots of my friends are moving to uber chic pads downtown and, who knows, maybe that's where I will spend my golden years, but for now I have a ball and chain to my apartment.

Paper_Magazine_Marjorie_Gubelmann-22_web.jpgShoes by Jimmy Choo.

Paper_Magazine_Marjorie_Gubelmann-30_web.jpgBags by Hermès.

The dining room, with its deep green Gracie wallpaper, has so many memories of fun lunches and dinners with friends; my bedroom is my little piece of heaven; the kitchen is Grand Central Station; my front hall has been a fashion show runway and a bicycle path; and my living room is why I fell in love with this apartment. It has high ceilings and a fireplace. I love to have friends over for lunch or dinner. Sunday lunches have become a tradition where I cook and have friends and family over. Kids run around and we all catch up and laugh and eat... that is really what life is all about. I also give more formal seated dinners during the year, which are a different thing. I love introducing my friends to new people.

Paper_Magazine_Marjorie_Gubelmann-17_web.jpgDresses by Oscar de la Renta and shoes by Manolo Blahnik.

Paper_Magazine_Marjorie_Gubelmann-7_web.jpgI also love being able to DJ in the comfort of my own home. My turntables can move all over my apartment and I always get them going. I usually play Madonna, disco, new wave -- anything with a beat and words that I know. Dance music is constantly playing here. It is not the mellow-music kind of house.

Paper_Magazine_Marjorie_Gubelmann-23_web.jpgBracelets by Sidney Garber, clutch by Edie Parker and headphones by Frends.

Paper_Magazine_Marjorie_Gubelmann-24_web.jpgJacket by Chanel and bags by Hermès.

Paper_Magazine_Marjorie_Gubelmann-21_web.jpgMarjorie's cat Mort with sunglasses and clutch by Chanel.

Paper_Magazine_Marjorie_Gubelmann-31_web.jpgBag by Chanel.

Hair by Bruce Dean. Makeup: Armani Beauty. Flowers by Lady Fleur.

GO INSIDE THE HOMES OF MORE FABULOUS FOLKS, INCLUDING NICOLE RICHIE AND NASTY GAL'S SOPHIA AMORUSO, WITH THE COVETEUR.
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