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mermaid.gif"I really loved the festival mermaid vibe going on this year," Laura June Kirsch tells me. The New York-based photographer and blogger has just spent the weekend at Coachella as part of Tumblr's inaugural blogger program at the music fest, which selects six Tumblr all-stars like Kirsch and supports their efforts to cover the festival by hooking them up with the kind of media passes reserved for veteran editors. Tumblr previously launched a similar project at NYFW, supporting bloggers by getting them into shows and promoting their content. (And, don't you know, Paper even helped Tumblr launch their NYFW hub back in 2011 with a big bash.)

LauraJuneKirsch-4816.jpgLaura June Kirsch. (Photo by Michael Amodeo)

Kirsch, who's been Tumbling for six years, has honed a style that prefers to focus on fabulous freaks and "tender moments" rather than your run-of-the-mill festival street style. "Whether it's people making out or laughing in the crowd, I prefer to get that moment of crazy energy than [shooting] style," she says.

GildedLady.gifTo that end, Kirsch got to cover the festival the way she normally loves to cover events -- which, she says, is by making "silly GIFs" -- and was kind enough to share some of her favorite "tender moments" with us. Scope 'em out above and below and check out her blog HERE.

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