You can't flip through an US Magazine, scan celebrity social media accounts or even ride the L train without spotting the bag brand MCM's signature logo. Their leather monogrammed backpacks are the current carryall of choice: Justin Bieber, Jaden Smith, Cara Delevingne, Rihanna, Lindsay Lohan, Ludacris, Johnny Wujek -- we could go on -- all have been rocking the luxe leather gear. Selena Gomez can't stop carrying her Boston Handle bag and Beyoncé's been spotted with two different totes on her arm.
Moderne Creation München, its full name, originated in 1976 as a luxury German lifestyle brand, specializing in leather goods, with headquarters in Switzerland, before being taken over by Sungjoo Group, a South Korean franchise company for brands like Gucci, Sonia Rykiel and Yves Saint Laurent, in 2005. The brand's unique blend of meticulous German quality and craftsmanship and pop-y, on-trend Korean point-of-view is what makes their bags so classick. If you haven't noticed them yet -- just wait.