California streetwear brand Neff has a new collection out this week featuring works by Jean-Michel Basquiat and, improbably, the collaboration with the late artist's estate began after the founder and CEO, Shaun Neff, sent an email to an address he found on Google.
"I literally googled the 'Basquiat estate' because I am such a fan and sent an email to the contact on the website. One week later I got a phone call and we were launching a collab."The collection includes t-shirts, long sleeves and hoodies featuring some of Basquiat's paintings like Jersey Joe Walcott or Sugar Ray Robinson. And, although this capsule arrives on the heels of the collaboration Uniqlo did last year, there's a sense of simpatico between Basquiat's art work and streetwear, particularly as seen in the brand's lookbook, below. Every item in the collection retails for less than $40 and you can find it HERE.