H&M's latest fashion collab is with uber cool French designer Isabel Marant. In the video above Marant talks about the collection, her design process and what inspires her, all between dreamy Paris-scape shots. Not your stereotypical cold Parisian, Marant -- dressed in a sweatshirt, skinny black leather pants and leopard flats with her hair in a loose, dusted-grey bun -- has a big smile on her face and an intoxicating passion and happiness for what she does. Who wouldn't want to buy into what she's selling?
Not to mention the collection delivers (see all the pieces here). Known for mixing an urban attitude with bohemian fanciness, Marant's effortless, rock 'n' roll -- and oh so French -- style is sure to be eaten up by the masses, myself included. The collection will be released worldwide on November 14th, 2013. Start strategizing now.