Unless you've been living under a rock for the past week, you know that PAPER had a big, weekend-long food event called the Super(Duper)Market.  PAPER also held a TwEAT Dinner with our pals at American Express Friday night and invited some of our favorite social-media savvy cuties to come break bread. To spice things up, we had a little contest: whoever took the Instagram pic with the most likes received an American Express Blue Cash gift card for $250.

The winning pic, posted above, was taken by Bergdorf Goodman and got a whopping 3,974 likes! Can't wait to see what fabulous meal (or equally fabulous shoes) they decide to spend their money on. Be sure to follow Bergdorf Goodman on Instagram (@bergdorfs), but be prepared to feel serious envy at all the amazing stuff they do. And while we're on the subject, follow @papermagazine too.