Apparently the beer brand reached out to M.I.A. while she was in India working on the album and creating visual art and, when given the opportunity, the singer didn't have to think long before accepting. In the SPIN interview, she explains, "before artists would struggle with the art and commerce thing, but now I think you have to have a certain conviction about your work and I think the canvas is irrelevant, you can put it on anything these days."
The singer is certainly not the first (nor, we're sure, the last) artist or creative type to lend their designs to a beverage: Daft Punk, Jean Paul Gaultier and Karl Lagerfeld have designed bottles for Diet Coke, Missoni created a limited-edition bottle for San Pellegrino water, Evian has collaborated with Issey Miyake, Christian Lacroix, Gaultier (he's everywhere!) and Paul Smith and the list goes on and on and on. Unlike these other collabs, however, there's something weirder about an artist who criticizes capitalism in her music and flips the bird at the Super Bowl to be working with a beer company ...but to each her own. You can see the trippy peace sign label to the left and watch a video of M.I.A. talking about the collab below.