PAPER
on the front lines of cultural chaos since 1984.

Zinc is a metallic chemical element. It's also the pseudonym of UK DJ/producer Benjamin Pettit whose music has evolved from drum 'n' bass to "crack house" and now to this catchy pop/rock track, "Goin' In," featuring vocals by Olly from the band States of Emotion. While the security guard naps, Olly (and friends) wreak havoc in a grocery store. The action really gets going when the lights go out and the household products start to fly, a scene that sort of recalls the video for the New Radicals 1998 song "You Get What You Give." The song is out on June 4 through Rinse Recordings.
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