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I'm just going to say it. I'm in love with Anna Dello Russo.The Italian fashion icon, Japanese Vogue editor and Macy's INC collaboratordoesn't know the meaning of casual day look. She treats a trip to thesupermarket like it's a red carpet premiere and throngs of fashion-addictedfans around the world go crazy for her over-the-top looks. I caught up withAnna on a rainy Wednesday when she was presenting the line she guest edited forINC International Concepts at Macy's.

Do you have a rainlook? I have never seen you in a look that wasn't full-blown fabulous.

No. I alwayssay don't take an umbrella. Don't put plastic shoes. I don't have a rain look

 

Do you have any lookother than glamourpuss cocktail party? What do you wear around the house whenyou are relaxing?

I don't have anything in the middle. I wear all crazy crazyclothes or I wear yoga pants and little t-shirts or Abercrombie fleece pants.I don't have any daywear, because it's a waste of time for me.

I know you have anapartment just for you clothes. Do you ever get rid of any clothes or give themaway? Or is it Anna Dello Russo archive that will stay together forever?

No no no. Iam collecting clothes. I did the apartment because the clothes need space, needto stay together. I am so organized and I am so precise. That is why I don'twant to buy any day wear. It doesn't make sense to save that for the nextgeneration. I want to buy special pieces to mix and collect.

Do you look ever wearvintage pieces from your archive?

No. Never. I love to have brand new fresh clothes. SometimesI have an idea or I'm I looking for something for a particular job -- but not for wearing.I like wearing brand new clothes. That is my goal.


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How did the Macyscollaboration come about it? I was a little surprised. You're so fabulous, sohigh-fashion and Macy's is fabulous --  but very mass. They have a millionstores!

I was thinking it was a great challenge. Now the world haschanged. Fashion commerce has changed. The big mass market store was a revolution of this new century. Before inthe '90s it was minimalist. And before that, the '80s was Japanese. This century it was big massmarket stores.When Macy's came to me I said I will see if I can put my knowledge and myspirit into this market. They didn't come to me as a couture lady, but as ablogger, so it was part of this web revolution. I'm part of this revolutionbecause it's true I always dressed up, but now I've started to talk to the younggeneration, to be more approachable. I don't want to be part of the old worldby being in my ivory tower. I don't want to miss that train.

Do you feel pressureto change your look to move forward?

My message about fashion is try to change. Don't be afraidof yourself. Try to push out something of yourself you never knew you had. Thisis my mantra.

We're having a verylady-like moment in fashion with brands like Marni and Celine. They're not veryyour style. Do you ever wear clothes like that?

I want to showmy body so I wear the kind of clothes that do that. I am not young but I feelgood in my body so I play with that. It's not time to cover up.

Do you ever wear flatshoes?

Of course I wear flat shoes. I wear them traveling or walkingmy dog.  But high heels are myabsolute obsession.


PAPERMAG's Complete Spring 2012 Fashion Coverage

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