Aerin Lauder will launch her own beauty line under the name Aerin. [WWD]

New Lower East Side boutique Lulu D is actually part of the set for HBO's How to Make It in America, and was built for the show. [Racked NY]

Eleven-year-old fashion designer Cecilia Cassini is getting a "docu-series" about her life. [Styleite]

In preparation for her first Met Ball, Anna Dello Russo offers some words of fashion wisdom. Here's a fun nugget: "You have to invent a character, you'll transform into another woman, give her another name and you'll feel more secure. [And] opt for the haute couture. You only live once!" [Vogue UK]

Here's a fun rumor: Is Diane von Furstenberg designing a line for GAP Kids? [Racked National]

Olivia Palermo is on the cover of ELLE Mexico. [Coco Perez]

Model Anne V. (who also happens to be Adam Levine's girlfriend) is writing a children's book. [Modelinia]

Apparently Imitation of Christ designer Tara Subkoff is dating Tom Hooper, the director of The King's Speech. [Fashionologie]