J.C. Penney is unveiling a new logo (it's red and white), a new slogan ("We make it affordable. You make it work") and a new nickname (JCP) during the Academy Awards this Sunday. [Forbes]

Meet the 50 most stylish New Yorkers. PAPER's Luigi Tadini and Martha Violante are two of them! [Stylecaster]

Calvin Klein is launching a big ck one advertising campaign this spring that features the likes of Abbey Lee Kershaw, Alice Dellal, Pixie Geldof, Fei Fei Sun, Ruby Aldridge, Sky Ferreira and Lara Stone. It was conceived by CRK Advertising and consulting creative director (and former Interview creative director) Fabien Baron. [WWD]

Intermix is slated to open at least three new boutiques in the U.S. this year, including one in the Meatpacking District. [NYP]

A guide to the designers showing at Williamsburg Fashion Weekend. [Refinery 29]

Real Housewife of Beverly Hills Camille Grammer is joining the CNN red carpet team, and will be reporting from the Oscars on Sunday. [TV Guide]

Apparently Fergie's fragrance Outspoken is Avon's most successful scent ever. [Styleite]