The ACE Hotel is so cool it hurts -- and now it's just plain killing us with new retail outposts No. 8a and Opening Ceremony: two of the town's best-curated shops, within one hotel.  Facing northalong 29th Street, No. 8a is the second offshoot of Lower East Sideboutique Project No. 8, founded by partners Brian Janusiak and Elizabeth Beer.  Like its downtown counterparts, 8a is stocked with a mélange of understated cool and cutting edge labels -- but with a traveltwist.  Bucking typical shot glass and NYPD ski hat fare, theboutique's "Mementos" collection reinterprets the concept of souvenirwith Krink graffiti markers, Statue of Liberty nightlights, hard-candy soft pretzels by Papabubble, and city snowglobes with plastic bags afloat.

No. 8a also has a great selection of travel supplies, though you'renot likely to have forgotten any at home. The gift shop stocks San Fran'sIn Fiore skin-care line, indestructible sunglasses by L.G.R. of Rome, and a rotating selection of books by downtown's Dexter Sinister. You'll also find spiffy dead-stock Romika tennis shoes, a KIOSK corner of their themed mini-exhibitions, and special limited edition pieces by the company's in-house label Various Projects (their chic trench coats are springtime must-haves).

New merch hits the website today (including Margiela shoes and accessories, Boudicca and Fabrics Interseason) and the ACE location just refreshed accessories and separates by Matt Singer and Slow and Steady Wins the Race, two of the shop's best sellers to date.

No. 8a
22 W. 29th St.
ACE Hotel
(212) 725-0008

Photos by Rebecca Prusinowski

Faux fox fur stole by Slow and Steady Wins the Race


Faux fox fur stole by Slow and Steady Wins the Race

Vintage furniture and original floors

Trenches by Various Projects and button-downs by Matt Singer

The shop on a Sunday afternoon

Stellar magazine selection

An NYC snowglobe

Library selection by Dexter Sinister and Pickles by Brooklyn Brine Co.

KIOSK's 'Mostly Midatlantic' themed exhibition corner

In Fiore skincare products

Vintage shelving unit from the administrative offices of the Centre George Pompidou