On Tuesday night, swarms of friends, fans, press (and Macy Gray) fetedthe newEsprit flagship in Herald Square. As their largest store in NorthAmerica and second largest worldwide, Esprit is looking to rally sinceits '80s heyday. The brand is offering far more than the signature logosweatshirts we wore rollerskating then, too. Here you'll find 18,000square feet of men's and women's classic casual and affordablecollection separates. It's a one-stop-shop for easy wardrobe staples and key workwear pieces.

Floors one and two are dedicated to women's knits, tees, dresses, skirts, shirts, and accessories. Big winners include Esprit's au courant denim-on-denimlook (love it, see photo in gallery above) and the chic versatiletrenches from both their casual and collection lines. The store alsostocks edc, the company's trendy clothes with a dash of teenangst (think a jersey tunic with studding). And on the lower level,there's an ample selection of menswear -- from suits, tiesand basic tees to knit cardigans that all the hotties wear.

The opening celebration included a Macy Gray performance, photoboothshenanigansand cocktails galore, but Espirt is keeping the party going all weeklong. In honor of the new location, try on any item there today andtomorrow and you'll receive a $20 cash card. Or donate a piece of yourclothing for the Salvation Army and get an Espirt outfit for free!Visit loveitandleaveit.comfor details. Whether you're on the prowl for stripey summer duds,checking the store's glossy design, or just lookin' for freebies, theEsprit flagship on 34th is worth stopping by.

2125 West 34th Street
(212) 904-1996

Photos by Rebecca Prusinowski

Esprit models in summer pieces


Esprit models in summer pieces

Chic black trench from the Esprit women's collection

Digging the denim on denim

Macy Gray performs

Mens collection and casual pieces on the lower level

Old-school Esprit look

Three floors of Esprit revelers

Women's denim