Mark "The Cobra Snake" Hunter might be known for his nightlife photography (featuring the cutest kids donning the trendiest, kookiest togs), but his distinctive, endearingly "ragamuffin Jewish" panache -- a trademark that hasevolved by virtue of his extensive travels scouring vintage shops around theworld for his eponymous online "Cobra Shop" -- has always made him distinct. It's no wonder, then, that PM Tenore, founder of lifestyle brand RVCA and advocate of the buddingbrightest in subculture, tapped Hunter to collaborate with his RVCA ArtistNetwork Program (ANP) on a full-fledged collection. True to form, he unveiled his collection Sunday in a setting where he has found some of his greatest fashion finds: a yard sale. Shoppers gathered at the Brunch Bazar in Paris to browse collections of vintage selected by Hunter as well as items from the line. "I am constantly inspired when I travel...from Paris Fashion Week to a sketchy trip to Mexico City, I love colors andfunny outfits and have always had a very eccentric style," Hunter said. "I dress exactly theway that I want and I don't worry much about what other people might think."

Re-interpreting his personal looks into the RVCA line was a cinch,says Mark:  "they let me go crazy... I came up with tons of ideas and theyhelped me make sense of everything." For Spring 2010 Mark also took a cue hisdynamic grandparents' style (as commemorated by fellow lensman Todd Selby onthe famed fashion/interior shrine TheSelby.com); to wit "the PartyTime RVCA rainbow sweater was actuallyreferenced from something I found at my Grandma Renee's house." Some of Hunter's fun, flippant illustrations that first graced his stickershave evolved into the collection's backbone: instantly-identifiable t-shirtsculminating with his bestselling The Cobraflage tee (depicting an illustrated Sgt. Snake commanding'YOU to join The Cobra Snake Party Army!'). No doubt that legions of club kids will be clamoring to enroll.