Lorenzo
Martone and
Ryan Brown understand the power of brand name beauties.
Last night in SoHo they launched
Arc New York, a talent PR agency that
debuted with big-time models/clients like
Lydia Hearst,
Alessandra
Ambrosio,
Jessica White and
Julie Henderson. It was a cozy-chic affair
at Arc NY's stylish offices with
Magnolia cupcakes,
Pop burgers and
lots of champagne. Also there: Martone's fiance
Marc Jacobs,
Henderson's beau
Russell Simmons and the divine
Olivia Palermo.
Admiring the knockout supermodels and eating bright blue icing is
totally my kind of party. "We noticed that many celebrities are trying
to invest in a different career than that one that did put them in the
map, but because of the lack of strategy, sometimes those side projects
fail or in many cases are not so credible," Martone told me. "My
contribution to the business is the strategic aspect of talent PR. I
have been developing strategy for brands for quite a while now with
Chandelier Creative, and believe strongly that I will be able to do the
same with our girls."
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