WHAT: Blumarine Parfums and EDT Group launch their new fragrance, Bellissima, in the U.S.
WHERE: Gramercy Park Hotel Terrace on the 18th floor where the otherwise barren trees had ''magically'' sprouted full blown roses!
WHEN: Tuesday, October 13, 2009
WHO: Olivia Palermo, Genevieve Jones, Michael Fredo, Jeffrey Slonim, parfumistas both international and local.
OVERHEARD: PAPERMAG asked a "famous person" what their signature scent was, and she, who asked not to be named, answered: "Two aspirin, some antihistamine and Chanel's Coco. I am both addicted and allergic to it!''