Charlotte Ronson's I Heart Ronson line for JCPenney debuted with a lavish bang at the sumptuous Bar Marmont in Hollywood on Friday night. The bar, usually a gloomily gothic affair, was transformed into a pink confectionary treat, with jars of candy and rows of dresses everywhere. It was a girly girl’s dream, much like the collection itself. Ronson is known for making beautiful, feminine clothes that are both wearable and sexy, and this line does not disappoint. The pieces are rife with an ethereal flounciness that makes you want to drop everything and go run through a field of daisies or something. Flattering, simple and cute, minus the exorbitant price tag. What more is there in life?

Celebrities seemed to agree, as fashion-loving stars like Nicole Richie, Rashida Jones and Anna Paquin came by to support and grab a goodie or two. It was quite the family affair, as Charlotte's twin sister Samantha took to the turntables and later, bro Mark led a raucous performance with Daniel Merriweather and friends. Amid all the adulation, I had the chance to pull CharRo aside to ask her a few (extremely important!) questions.

Did anything about L.A inspire this collection?
Yeah, of course! People usually think I’m from L.A rather than New York. I love the beach, the blond, the sunny weather. L.A represents everything that is fun and chic.

When you design, who do you keep in mind?
Myself, and who I hope to be in a year, as well as all kinds of girls. I like to make things that are wearable, that you can make your own. You never want to be that girl that’s trying too hard, with her hair and makeup perfectly done… With my clothes, you can mix and match, be cute without trying to be.

If you could dress any fashion icon, alive or dead, who would it be?
Jane Birkin, for her casual essence and cool.

I have little doubt Miz Birkin would ditch those see-through sheaths for a chance to roll around in everything that is Ronson. We <3 it!

Photos by Camille Rousseau and J. Everette Perry