PAPER
Word of Mouth
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3-10-09.ken_bow_tie.jpgBarbie is seemingly everywhere these days. To celebrate her 50th birthday, she had an extravaganza of a fashion show in New York, sponsored Roksanda Ilincic and Danielle Scutt's shows in London, and now she has taken over Colette in Paris, where life-sized Barbie and Kens are living in the store's window. (Check out the Ken bow-tie we spotted!) There is even a pop-up Barbie boutique housed within the chic boutique, which was mobbed, when we recently stopped by. Yes, mobbed with people snatching up lip glosses and pens, apparently very thrilled to celebrate Barbie's 50th.

I spoke to Imran Amed, the editor of businessoffashion.net, on his thoughts regarding Barbie's world domination, and particularly why he thought Barbie picked the fashion industry to make the focal point of her half-centenarian celebrations. "It's about relevance," he said, "What better way to revive a brand and make it relevant again than through fashion?"

Also seen in Paris was a television segment on the plastic beauty's history and abiography for CNN. And Britt Aboutaleb of fashionista.com alerted me to an article in Forbes wherein Barbie sat for an interview. In the piece, Barbie spilled the beans about her relationship with Ken and her various career paths, including her stint as an astronaut, which she described as "Literally, out of this world." The ink on the page was, of course, colored in pink. "Barbie in Forbes," said Britt, "Really? When the world is ending?"

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