Last week, amidst the frenzy that was New York Fashion Week, your faithful fashion narrator attended a series of dinners held by Diesel (everyone’s favorite destroyed denim maker) in honor of the opening of their largest store (in the universe) right in the heart of consumer paradise, on Fifth Avenue. The store is epic. It’s monolithic in fact. Three colossal floors with denim all over the place, which was designed to create the notion that anywhere you turn, you can find a pair of jeans. I hung with the band Cobra Starship and NYC it-girl/filmmaker, Arden Wohl, along with countless cuties and a really good bartender who kept making weird shots for everyone. What made the dinners so different? They all took place in the front window of the store, which, during the day, is set up like an apartment with a couch. Diesel’s latest look? An urban punk chic, chock full of Mohawks, denim and leather jackets and ripped jeans (see image above).

Oh!! And how could I forget…they’ve even invented a device that allows you to check out how rad your ass looks in jeans without having to do that weird turn-around-and-look-in-the-mirror move.

Happy shopping and have fun checking yourself out… I did it like a milllllion times!

XxPJC