Shopping for the perfect pair of jeans can be rather distressing, but at 7 For All Mankind's new SoHo store, the experience is downright enjoyable. The LA-based brand, famous for pioneering premium denim, has settled into a spacious landmarked building on West Broadway, making this their first New York store. The interior design is a blend of classy and cool: crystal chandeliers, display fixtures made of glossy Zebrano wood and white lacquer and original plank flooring stained a slick black.
Even though 7 is known best for its variety of fashionable denim fits and fabrics, the shop also showcases the company's expanding women's and menswear (I plan to pair that Jacquard Sweater Vest with the killer Black Zipper-Pocket Edie Jeans, both pictured above). While you navigate denim styles and sizes, the friendly 7 staffers are right by your side, along with complimentary champagne and mini chocolates from Dylan's Candy Bar. And if that isn't enough customer service for you, there's an onsite tailor that can tweak any purchase (for free!) to better fit your shape.
7 For All Mankind also goes beyond bringing Bootcuts and Super Flares to the downtown shopping mecca. The store includes a gallery space, and Tim Mantoani's Behind Photographs will be the first exhibit. For the next month, you can see Mantoani's series of large format Polaroids of iconic cultural photographers holding their legendary shots. It's a brilliant archive collection that offers even more reason to stop by 7's jeanius (heh) new digs.
7 For All Mankind
394 West Broadway
Photographs by Rebecca Prusinowski