Just got a press kit in the mail from NY-based creative services firm Helicopter L.L.C., and we were just leafing through, and thought the lotion, shampoo, body gel, etc. which they designed for The Standard hotel were quite cute. The products debuted in June at Andre Balazs' LA and Miami outposts and will head New-York-ward when The Standard New York opens its doors in 2009. Very pharmaceuto-Euro-minimalist-chic, no?