New Surf Trend: Spray-Painted Body Logos

As it turns out, Henna tattoos just aren't enough these days. Spray-painting company logos onto your boday is one of the hot new trends among the surfers/surf fans that I spotted at this past Sunday's U.S. Open here in Huntington Beach. Brands like G-shock, Casio, The Army (always finding new ways to rope in those kids), Lost, Redbull and Strike, were just a few of the corporate giants to brand their prey.