When a tastemaker like Jonathan Morr (Republic, Bond St) enters the burger business, you know the humble patty has been groomed for stardom. Stand, which has communal seating in a sleek cafeteria setting, is far more than a hamburger stand. The food comes fast, delivered by a camera-ready staff that is so friendly that they've got to be making way more than minimum wage. The pickled egg ($3) was an odd and appetizing way to start, hardboiled and purple-stained with red wine, propped on purple mayonnaise with shallots. The juicy seven-ounce burgers ($9–$12) are high quality and securely lodged in fresh, sturdy buns. Tasty toppings include green peppercorn sauce, onion marmalade, crispy bacon, porcini sauce and homemade ketchup. Those who have some sort of beef with beef can order chicken, turkey, salmon or veggie burgers ($8-$11). Get the tangy, creamy cucumber salad ($4) over the sad small green salad ($4). Salty fries ($4/$6) are long and crisp and best when swiped in a pool of mayonnaise. Two weeks after opening in December, Stand still hadn't been granted a liquor license, but the menu promised a roster of alcoholic shakes, carafes of house wine for $16 and full-flavored regional draught beers. Before or after a movie at the Cinema Village next door, I'll be dipping into Stand instead of popcorn. 24 E. 12th St., (212) 488-5900. Julie Besonen